True story: in the (much) earlier days of the intrawebz, before all the big businesses snapped up relevant domain titles, I decided I wanted to look at the website of my favorite professional sports team.
Man it took a lot of restraint for me not to keep bidding on that, I kept on going to the computer.. all day long. Hence the "made you look", I thought it was funny. If I didn't just put 2G's in my basement I think I woulda gone 600.. instead I cost you $25.