It seems to me that the PDGA could do a package deal and control all media via an exchange of goods and services. I'm not advocating this, simply pointing out an alternative for others to fight over.
Now, media isn't going to pay for access in our sport, but ad placement and other graphics could be used instead of payment. Majors, NTs and A tiers would all come under such a process. Anything lower is up to the event.
This model gives the PDGA a bunch of power of the delivery of our sport in the media. To make it work better, I'd have a media control group that includes voices from major events to vote on and have a say in the relationship between media and the PDGA.
A lot of folks will be mad about such a thing but think what you could leverage with such a process. Advertising for other events, or across a series. Coordinated broadcasting and negotiation, top to bottom.
Yep, Innova would be upset that they couldn't go directly to SpinTV, but they are a PDGA sanctioned event. And coordinated broadcasting gives them a venue to advertise their event during other broadcast events.
Many sports leagues do exactly this. They do it for a couple of reasons, leverage of a larger product, and consistency.
But.....but.....what if they didn't choose Jomez?
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Yeah, they certainly could cut a deal for the entire package. I'm not sure we're there yet. We might be better served by having multiple, competing vendors, each trying to push the envelope and raise the quality level.