Assuming everything is at face value and there's no shenanigans I like how Innova was able to celebrate his accomplishments under their sponsorship and let that be its own separate moment while Paul's announcement with the new company can be its own.
Would've been real easy to just not acknowledge it or run some kind of silly firesale at the factory store.
And that's not to say there's some crazy Innova/Adidas partnership brewing where technically he's leaving Innova but picking up full sponsorship from Adidas and still throwing some kind of Innova rebadged models.