Replying to my own post:
Perhaps it would have been better for me to phrase it as follows:
I never meant to imply that Smashboxx was actually being non-forthcoming. They could claim a potential audience of a few billion people if they wanted to. They don't, because they're cool guys, but they could if they wanted to.He has a certain right to say that they're broadcasting on the ESPN family, which has tens of millions of subscribers. Just like Smashboxx can say that they have a potential audience of a few billion people. Neither one is very forthcoming about the true numbers, but you can get around that by using the right terms like "potential viewers".
Perhaps it would have been better for me to phrase it as follows:
He has a certain right to say that they're broadcasting on the ESPN family, which has tens of millions of subscribers. Just like Smashboxx (hypothetically) could say that they have a potential audience of a few billion people. Neither one of those statements would be very forthcoming about the true numbers, but you can get around that by using the right terms like "potential viewers".