Disc Golf Sponsorship
I have been playing and observing this sport for twenty years and have played alongside and interviewed Ken Climo back in the mid nineties. I have seen so many more tournaments than i can count and have accumulated what i consider to be a fairly good understanding of the machinations of disc golf at the professional, amateur, tour director, and public awareness level.
Companies looking to sponsor individuals must have a stated goal they wish to accomplish via that relationship in order to maximise their success. Obviously, the bottom line is profits, so the question that follows that assumption is what type of player is going to be the best fit for getting the word out? And is there a particular market segment that the company is looking to attract? Web based sales? In store retail? Overseas? Different people will be needed based upon those goals, and i think the interview process for a potential sponsor recipient should include a particular willingness for that person to have their schedule and activities dictated or at least approved by the company that is paying their bills.
Personal character is a huge factor here. I have seen many pro players that were challenged to speak in front of people or to promote even themselves. These people, while putting up impressive numbers, would hardly be an ideal type tp sign on. What about teaming up a company representative with a player and sending them out on mini tours or to single events together? Then you have your celebrity face and your business is well represented by someone who knows the company rather than putting that burden on the player, who is there at the event to compete and is not going to be able to wear both shoes effectively.
And what about sponsoring clinics? Or sponsoring a CTP or Ace fund at a particular event? There are so many possibilities for businesses to help grow this sport and to build their own customer base that i am shocked that no one out of specific companies have taken advantage.