There didn't seem to be a lot of information on the magazine, so I thought I'd provide the little that I have. Emphasis on "little."
As someone detective-ed out earlier in the thread, Hucker is run by Phillip Murray. Phillip's a local here, so I've run into him on the course a few times. I also got to chat him up a bit about the magazine a few weeks ago at a small tourney co-sponsored by Hucker and UB Disc Golf.
From what I can tell, Hucker and UB are associated mostly informally. The respective owners seem to be friends. I'm not sure if there are any formal associations between the two organizations. As mentioned, Phillip is on UB's team, and thus promotes them personally, but I haven't gotten any sense the Hucker is intended to be a mouthpiece for UB.
Phillip said they'd been talking about starting up the magazine since the fall, and decided to take the initiative. We didn't get into any nitty-gritty details, but he certainly seemed to have a level head about himself in terms of the planning stages and the challenges of the undertaking. We'll see if they last, but, I came away from our conversation feeling better about their prospects than I did going into it. That's a pretty intangible endorsement, so take it for what it's worth.
I'll see if I can tease up some more information around here for y'all.