Not exactly major news, but the putting dude logo is out...
https://www.pdga.com/news/dawn-era
https://www.pdga.com/news/dawn-era
PDGA.com said:Certain aspects of the "throwing man" mark make it clear that it was born into an analogue, print-based world. In the years since, digital, screen-based communications have become the dominant form of interaction between a brand and its audiences. Furthermore, more partners, media outlets, and product manufacturers, etc. exist than ever before, each of which may require the need to broadcast or create products featuring the PDGA brand. A new mark must be versatile for use on all forms of media, yet simple enough to ensure all parties use the mark in consistent ways.
In November 2021, the Media & Marketing team at the PDGA initialized research into the PDGA brand. The group looked at internal brand guides, including mission and vision statements, corporate values and core competencies (i.e. the PDGA's most overarching operational mandates). The team also explored other brands and brand markings in several categories, including international corporations, global sports associations, and disc golf organizations.
This lengthy exploration process led the team to identify a number of brand attributes that should be reflected in future branding and brand visuals:
Authority
Nature
Community
Innovation
As brainstorming and sketching progressed, it became clear the mark should be symbolic, but not complex. It was designed to be meaningful, aspirational, and timeless.