The other thought is what drives him more--financial gain (nothing to condemn for sure), or being the best and winning the most? While they are related, I would suggest that in 2022 at least, having a big social media presence will lead to greater financial reward, because of the question, "how many of our discs can you sell?"
Certainly winning moves discs as well, but personality/social media is a big factor too.
There are a couple players on tour that even if they were to win 2-3 Worlds, I just don't see their discs moving that much because of their personalities. Others, like Simon, (up until this year of course) did very well without being a major factor on the tour other than a few podium finishes here and there. But being a fan fave, he moved some plastic, and likely got some good revenue from youtube. He has always been a great ambassador to his disc company.
Disc companies still really run this show. Take away the contract money they provide, and I suggest there are still (in 2022) only about 10-12 MPO players who could make a living from tour prize money alone. Look at the payouts of these tournaments once you get past the top 10 or so. Only a few are in the 4 digit range. Without contract $, the rest of the players would still be sharing the living room floor at night with buds while traveling around in their 20 year old vans like in the 90s, and scraping food money together. And with all the competition right now, one has to practice full time, year round, to even sniff the top 10 anymore. That is what made KC's dominance so impressive, is he did it all while working a regular full time job as well. We cannot even fathom someone doing that today.
Fast food in many areas is paying in the $30K-$40K range for full time employees, with benefits. With minimal expenses for getting to work, gas, entry fees, lodging, food on the road, etc. I think a tour player would need to make $60K a year just to equal the net income that fast food is providing. So from that perspective, we are probably down to 4-5 players able to do that, and only just the last year or two even for that.
It helps that Gannon is still supported financially, and doesn't have to make some of those tough decisions-like practice an extra 20 hours this week, or work so I can eat next week? That is a decision so many tour players have to make every week still, because their disc contracts are probably not coming close to supporting them.