Anyone who thinks this is a desperation move by Innova needs to get outside DGCR hype bubble and actually play disc golf.
Although Innova may not have the market share (in percentage) they used to, I would be flabbergasted if they are not producing and selling more discs than ever. Although Latitude 64, Dynamic Discs, Prodigy, and MVP may be popular on the forum, most discs sold in the marketplace are Innova. Innova is still, by far, the easiest discs to find in stores; go to your local course and see how many people are throwing other brands besides Innova and Discraft. Most disc golf stores that carry multiple brands typically carry twice as many Innova discs as any other brand. I've can't say I've ever seen anyone on my local courses (besides me) throw a Volt or Shock...even amongst the tournament players....
Although Innova may not have the market share (in percentage) they used to, I would be flabbergasted if they are not producing and selling more discs than ever. Although Latitude 64, Dynamic Discs, Prodigy, and MVP may be popular on the forum, most discs sold in the marketplace are Innova. Innova is still, by far, the easiest discs to find in stores; go to your local course and see how many people are throwing other brands besides Innova and Discraft. Most disc golf stores that carry multiple brands typically carry twice as many Innova discs as any other brand. I've can't say I've ever seen anyone on my local courses (besides me) throw a Volt or Shock...even amongst the tournament players....