I think Gannon could get a huge contract somewhere....the youth learning about and starting to play would probably look to copy him instead of the "older" guys. And that is probably what brands are thinking about when they offer him a contract....not so much about how 'great of a player' he is.....but, how he will attract the new, young players to their brand.
Think about Simon, what makes him as valuable, or more-so, than Paul McBeth? Well, it's not his wins. It's his social media standing/followers, it's the people who watch him throw the 'Simon Lines', it's the "eyes" on him and what he does that MVP is paying for.
I think Kona and Gannon are in the "same boat"....young players who SHOULD be attracting the youth that are starting to play. But the manufacturers are missing the point....yes, they are young and closer to the age of new players, but they don't have the 'game' and they don't have the social media followers that would really make them valuable.