The "e" is the trouble letter
Most Americans pronounce KAXE like "K..Ax" and forget the "e"
But the "e" in REKO and BERG are interesting . . . the "e" in REKO is pronounce correct, just a little long. . Americans say "REEEKO" thay drag out the "e"
But then in BERG most Americans pronounce the "e" like an "ö" ( BÖÖÖRG) which to me is interesting when just "ö" is big trouble for most non Sweds
But i probobly sounds like the Swedish chef in the Muppets for most Americans . .haha
Umm no, Berg is pronounced like Berg, same as nerd. Coors is different, you know, like Coors. Reko is like Nikko.