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The question they wouldn't ask

I agree with 1978. Grow the sport from the bottom. Especially when the top is not that visible yet
 
I think asking ex-members why they left is a good idea, but I think the majority in that camp, myself included, have done so because of a "life happens" sort of situation that made the time, money and sweat of attending PDGA events cost prohibitive. It the sort of thing that the PDGA can't do much about. When you have an organization with a lot of twenty somethings who are on the verge of starting careers and families, high membership attrition just comes with the territory.
That you are focusing all of your attention on a series of events that a large % of your members find so time and cost prohibitive that they quit your org to me seems like good information to have and consider rather than blowing it off as "life happens."
 

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