Is this company at this stage going to make a huge impact on the game? No. 10 years from now we'll still have the big names in the sport (Innova, Discraft, Prodigy, Trilogy, etc plus at least 100 new start ups, and minus as many failures - Salient, Fly High, Ping). The technology is cool, the geek in me loves the idea of being able to track my throws on my phone. Ping shows us that the technology is there, it gets bought out by Innova, who produces an entire line of integrated discs in the names that we love - iTeebird, E-Roc, Electrostar Destroyer. The other other companies all must develop their own technologies to emulate. Inevitably each company has its own quirks +/- that are argued about in future DGCR threads under an entire subforum labeled Tracking Devices, with a different label for each tracking device company.