My son owns and operates a successful P2P disc golf facility in a location surrounded by 50+ free courses. His traffic and profitability have been steadily increasing since he started up six years ago. Last year he was able increase his greens fees, membership fees, and camping fees with no backlash. Here are a few of the things that I think have helped in his success:
- With so many free courses in the area, he had to offer something that players can't get elsewhere. He operates two courses, one being an average length course with red, white and blues tee pads and the other a short par 2 putt putt course. Both courses and the facilities are squeezed onto a 25 acre tract. Amenities include a pro shop, event pavilion, kids playground, bocce court, pool table, campground, etc. The idea was to make the facility as family friendly as possible, with the courses designed to be fun for all ages and skill levels. Annual memberships are encouraged, so a regular crowd is always there, players get to know each other, and can count on finding someone to play with no matter when they show up. It has a ball golf country club feel to it, with several member/guest and member appreciation tournaments held each year to thank them for their support and to encourage friendships among members. Instead of players just playing a round or two and then leaving as most do at a free course, we like for players and their families to spend the whole day onsite, with something fun for everyone, not just the players.
- When we started out, the viability of the business was a question, so he and I spent 2+ years designing, clearing and constructing the courses, the hardscaping, irrigation system, the hazards on the putt putt course, etc ourselves. We rarely, if ever, pay for something that we could do or make ourselves. Operations are primarily a one man show, with my son maintaining the courses and facilities, doing the mowing, maintaining the tractor, mowers, and golf carts, running the pro shop, and holding tournaments, in addition to all of the tasks that any small business owner deals with. Now that the business is doing well, he's been able to hire some help manning the pro shop and with some of the weed eating chores.
- It was clear from the start that he needed more that green fees to succeed, so he put additional revenue streams in place including merchandise sales and rentals from the pro shop, camping fees, tournament fees, annual memberships and renewals, tee sign sponsorships, and an occasional wedding now and then. Future plans are for a series of air bnb tiny houses to be constructed in the campground area, which we expect to do well.
- And finally, location, location, location. We looked at a lot of great properties before finally buying a less spectacular tract in a rural area where the demographics were expected to improve. As it turns out, more people continue to move into the area every year, and future growth will be even better than we anticipated.
All the signs point toward continued growth in the future. I'm not sure if this model would work for anyone else, but I wanted to share some of our experience with others in case it could help other potential disc golf course owners trying to make a living in this very competitive business.