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The Inevitable 2024 Pros Switching Sponsors Thread

Do they actually make money off this strategy though? It's cool to see their pros perform above their expectations on the course but how much of that translates to disc sales?
My, entirely unfounded, theory is that Prodigy had a higher per dollar ROI from Parker Welck last year than say Lone Star got from Robert Burridge or Mint got from Mason Ford, whose 2022 seasons mirrored Welck's 2023.
 
On todays episode SmashboxxTV extended a bit on his comment and thought it might be a "language barrier thing" and the way he read the post, that he thought was a bit different then normal "break-up posts" was that he might not be leaving. And as it could mean he is promoted one tier, to their Sky team. This would also shed light on the post from the DM guy earlier asking if we saw Niklas post as he was leaving Discmania. I guess we will have to wait and see.
 
My, entirely unfounded, theory is that Prodigy had a higher per dollar ROI from Parker Welck last year than say Lone Star got from Robert Burridge or Mint got from Mason Ford, whose 2022 seasons mirrored Welck's 2023.
Probably correct on the Mason Ford side, Robert Burridge though was probably very close as his Tour Series disc was extremely popular and stayed consistently sold out, restocked, then sold out quickly again all season. He smartly chose a "flippy" AM friendly disc as his tour series and catered to that massive AM Ranger team Lone Star created. Speaking of Mason Ford, heard that he's going to Millenium any truth to that?
 
For what it's worth Bradley and Lucky were pretty entertaining on smashbox last night. Seems to be a good fit for her, although it sounded as if she wasn't going to get a ton of time to practice with her new discs in the off season. She'll be throwing a lot of her old bag to start and gradually work in new molds.

I think it went under the radar with the link to Innova's team page, but Bradley was bumped up from team champion to team star. I know he had a bad reputation for a while and served his time in the penalty box and seemed to have made positive changes. He's one of those guys I personally enjoy seeing on coverage and hopefully we see him a fair amount in 2024.
 
We haven't even talked about BBQ yet.
Kansas City BBQ is goat. You can come get some, walk to a disc golf shop around the corner, then drive 4 minutes down the road to a park with two DG courses, plus a second set of baskets on the original one.
 
Kind of interesting that the conversation here sort of mimics those that some of the "big" profession sports teams, sporting goods companies, and marketing firms were having about the value of signing players 30 years ago (and likely long before that as well). Anyway, up until the 1990s (when I was involved in a very minor way), there was very little data about any individual player to sports merchandising, advertising, or attendence/viewers. The models that were developed over the next few years were pretty amazing and parallel the arguments here. They showed:

1 -- some players had a huge ability to sell merchandise and it didn't always correspond directly to the best or most successful players.
2 -- visibility on media was BIG, with an appearance on ESPN's plays of the day worth millions.
3 -- every glimpse of a logo or person in a broadcast or print associated with a brand translated into dollars even if it did not result in the purchase of a specific item.

#1 was pretty easy to measure and quantify. No surprise then or now.

#2 was surprising only on the scale of money that poured in for everything from ticket sales to team merchandise.

#3 surprised me the most... the impact of being in the media had a multiplier effect. A NASCAR example, a car running in the top five for one week might bring in an extra $100,000 for a sponsor (1993 dollars). If that car ran in the top five the next week, the return looked more like $400,000. It was interesting at a time when brand loyalty in general was diminishing, but seemed to be hanging on strong in sports. Fans looked for their brands on broadcasts and were more motivated to spend money when the brand was doing well. Similarly, brands that were less visible started gradually losing market share.

Remember that social media really didn't exist back then. I'm sure the major sports have all sorts of data about the value of their player's social media, but that could be a serious driver for player signings as well. Apologies for the personal trip down memory lane.
 
You just made my case for me, lol. Thank you.

This must have been artistic license when you seemed to exaggerate and imply that multiple Prodigy players have won World Championships, now you downsized that.

" Develop players and watch them go elsewhere. win the world championship." Especially when you lead that with a dumbass FTFY, you need to be a bit more accurate, just saying.


I think you need to work on your reading comprehension.

He was saying that World Champions sell discs, not that Prodigy has multiple World Champions.

Go outside for a few minutes.
 
I think you need to work on your reading comprehension.

He was saying that World Champions sell discs, not that Prodigy has multiple World Champions.

Go outside for a few minutes.

of, ffs. Troll alert. Unique interpretation but try again. How did I mis-comprehend this?

"Develop players and watch them win world championships"

You are the troll with reading comprehension issues. Also Troll issues. This doesn't come close to your statement at all. Go away kind sir, come again next time.
 
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3 -- every glimpse of a logo or person in a broadcast or print associated with a brand translated into dollars even if it did not result in the purchase of a specific item.

#3 surprised me the most... the impact of being in the media had a multiplier effect. A NASCAR example, a car running in the top five for one week might bring in an extra $100,000 for a sponsor (1993 dollars). If that car ran in the top five the next week, the return looked more like $400,000. It was interesting at a time when brand loyalty in general was diminishing, but seemed to be hanging on strong in sports. Fans looked for their brands on broadcasts and were more motivated to spend money when the brand was doing well. Similarly, brands that were less visible started gradually losing market share.

Remember that social media really didn't exist back then. I'm sure the major sports have all sorts of data about the value of their player's social media, but that could be a serious driver for player signings as well. Apologies for the personal trip down memory lane.
this. i think most companies get their roi whenever one of their players make lead card, or is featured on jomez. it's (subliminal) marketing; most people don't realize when they see a name of a product it puts that name in their mind when they are shopping.
 
Homeslice on r/discgolf says late Monday Eagle posted a "goodbye Discmania" video (publicly on accident) and quickly changed it. The video linked is now set to private, but surely someone else would have seen this notice, even if only for a second.

26nmdtay2aac1.png
 
1 -- some players had a huge ability to sell merchandise and it didn't always correspond directly to the best or most successful players.
I went full MVP/Axiom shill slightly before he got signed, but Simon has to be like the very model for this one. He is successful but I can't imagine anyone is even close to him in the ability to move plastic sales.
 
Homeslice on r/discgolf says late Monday Eagle posted a "goodbye Discmania" video (publicly on accident) and quickly changed it. The video linked is now set to private, but surely someone else would have seen this notice, even if only for a second.

26nmdtay2aac1.png
Probably forced to retire due to injury is my most likely guess

Second is Eagle is moved more to a Hall Of Discs where he is sponsored by all brands they own/partially own.
 
Homeslice on r/discgolf says late Monday Eagle posted a "goodbye Discmania" video (publicly on accident) and quickly changed it. The video linked is now set to private, but surely someone else would have seen this notice, even if only for a second.

26nmdtay2aac1.png
Very interesting but report back on how the glow round goes
 
Very interesting but report back on how the glow round goes
Yeah so this means nothing haha but a friend of mine who's an older pro/legend playing for another brand shot me a message wishing me a happy new years, and a charlie brown xmas pic, then followed it with a pic of eagle, I was like oh yeah what did I miss. He said

Nothing yet, but 99٪ he's leaving and 99% MVP.

He knows I'm a gyro bumper. He also doesn't use extra words haha, older fellas and FB. Actually he did tell me about a huge success with launching a junior program this year for 1000+ kids that Prodigy gave em all the discs for free... 5 or 6 hard working folks that made it happen.... dropped a name or two and left for a round with an HOF'r haha.
 
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