I wouldn't quote bags like the Ranger or Grip at 60 or 80 dollars based off the Magellan. They are made of materials that are much higher quality, not just slightly, and are built much more robustly than the Magellan. Now that's not to say the Grip and Ranger aren't overpriced (really the Ranger should be about $130 and the Grip $160-$175), but saying they'll be run out of business by the Magellan really isn't reasonable; most people who are going to buy the Academy bag probably wouldn't have bought a Grip or Ranger in the first place, so I don't really see how that affects the Grip/Ranger market.
I never meant to imply that they'd be run out of business by Magellan. If you had that impression, I apologize, and please let me take this opportunity to clarify. The Magellan bag is just the first drop in the bucket. Right now, someone at Academy is sitting around thinking "man, those disc golf bags flew off the shelves like crazy. What's next for us in that market?" Believe me, I bought a Magellan just for kicks as a storage bag like many of you guys did. I still have my old Revo Carolina bag. I still have my old Gorilla Boy Silverback. I've used at least two versions of the Grip bags, and have seen and examined many other company's bags. When I actually received the Magellan, I was shocked at how well it is made. The raw materials used on any of the "high-end" bags does not cost twice as much as what makes the Magellan. In short, because of economies of scale, whoever manufactures the Magellan
could get the same materials as a Grip/Voodoo/you-name-it and sell the bag at $80 with a marginal cost of around $40. If they did that right now, they'd make a fortune...and I'll guarantee that other firms have noticed the success of the Magellan. What if Jansport decides they can produce a well-made bag with awesome materials and retail it for $80? The boutique bag producers in the disc golf world will not be able to compete when the larger manufacturers figure out they can make money in this market...because the small-order system is simply not a sustainable model.
Bottom line, the small-order elite bag makers merely catered to this market for a few years. Now larger manufacturers have taken notice and produced a product with better value. The market will build from there. This base model will still be produced because it serves a segment of the market, but very soon you will have Codura bags with rigid supports in large retail stores at a double digit price-point to serve another segment of the market. Unless the smaller companies can compete at that price-point, they will vanish.
Two quick final points: Economics is not an "opinion". I teach Finance at Middle Tennessee State University. If you want to ignore the market maturation process, then that's up to you. But it's not an "opinion". Second, a lifetime warranty is pretty useless past 3 years. Anything past that point and the guarantor need only state that the issue is caused, or even simply contributed to, by "wear and tear", and they have no obligation to honor the warranty. Regardless of who offers it, a lifetime warranty for "manufacturer's defects" is not really worth much.