I hear this argument, but it borders sounding like you think Paul is having it all done for him. He actively participates in his brand more than any other golfer I know. Just in my experience alone making video content, Paul is the most willing to give you his time and effort if you come at him with a mutually beneficial idea. Other people don't see the opportunity as quickly. They're too short-term focused (can I get $100 for this? Can we shoot at *insert weird hour* so that I can not disrupt my schedule? etc.). I've approached pros to do commentary with me and they ask what they'll get paid...which to me shows that they don't get it. They're grinding in that paycheck-to-paycheck mentality, while others are building empires. It's just different mindsets.
Paul sees the bigger picture for his brand...and I'm not trying to sh*t on anyone else, just relating my experience in wrangling pro disc golfers. Most of them are just along for the ride, Paul is trying to build a theme park. I'll always give him due credit for that.