I still won't (refuse to?) believe that the most widely thrown midrange by the ENTIRE sponsored roster is going to be changed. Not to mention that they probably sell more Rocs than almost all of their other discs combined - except maybe the aviar.
edit: Every single sponsored player on team star and team champion lists that I looked at has the Roc in their gear - and most say 'all midrange shots from hyzer to turnover'. Seriously, if all Dave D can see is the dollar signs and changes the Roc anyway, I'm sure a lot of players, including myself, will abandon the brand altogether.
If they do change it, Dave D better keep the fire department around his house 24-7, because I know someone will burn it down.