Years ago some telemarketing dude (who had been fined and some other things, but made a lot of money) named Kevin Trudeau (you can search for his name + billiards or pool) dumped a bunch of money into pool, funded some BIG tournaments with BIG payouts, and all sorts of stuff. TV productions, the works... It was all a part of the brand new "International Pool Tour."
It was controversial and didn't seem to do much of anything to raise the profile of pool/billiards within the United States. It lasted less than a year and a half.
http://www.billiardsdigest.com/showblogentry.php?id=99
I'm not saying the two situations or sports or anything are similar... and I don't think Mr. Wolfe has Trudeau's money, of course... but money doesn't guarantee success (or that people will notice or care).