Thats globalisation for ya. You can* go to Alibaba and buy stuff from China at a fraction of what you pay in your homeland. Shipping costs are not the kicker anymore in the modern world.
*Whether you SHOULD is another question.
I remember when i lived in Stockholm and bought a CD that where produced by Stockholm records and made in Sweden . . .the CD was cheaper to buy throw an Webbshop in Asia than in a store in Stockholm. . thats just mad.
But the Instinct IS quite expensive compared to other "non signature discs" at least here in Sweden. . a Instinct is $5 more that a normal C-line. . .looking at some US stores it seems like it $3 more over there.
But i feel like disc prices in general is on the way up, the companys have to pay all those new big contracts