On the topic of TV deals and stereotypes:
I used to play competitive paintball, (aka Speedball) If you're not familiar, Google: NPPL paintball or youtube it. It's a huge $ sport compared to disc golf, with multiple 100k + contracts to the top pros. Yet, there's a large percentage of the population that still see paintball players as "GI Joe wannabees", or grown men playing army.
I can't tell you how huge the buzz was when ESPN2 picked up a tournament series a couple years ago. It ran for a full season, and looked great. Yet the stereotypes persist. So television coverage doesn't change perceptions by itself.
My personal feeling is that while it's the companies/promoters responsibility to try to get TV deals and get better coverage, they can only do so much. That's where the players come in.
Our role as players, in my opinion, is two-fold:
1) Get involved with the community. Have your local club open a booth at the local outdoor sports expo. Volunteer to work with kids (especially disadvantaged kids.) Buy disc golf clothing and wear it to the grocery store. Take your writing ability and submit an article to the local newspaper. Ask your local news to send a reporter out to your local tournaments (this works.)
2) Get better. While ball golf has been popular for a long time, the general population never cared before Tiger showed up. Skateboarding never hit it big until Tony Hawk lit up the X-Games. Nothing promotes a sport, big or small, better than pure, unadulterated skill. The current top pros are phenomenal, and there are a lot of young players who are already beating the established pros. But compared to top level ball golfers, top skateboarders, etc. the skill level of our best players is still in its adolescent stage.
The Tiger Woods/Jordan/Lebron of disc golf would drive 600' on frozen ropes, chain 20% of his approach shots, almost never miss from inside the circle and hit 75% of his jump putts. That guy is the one that'll perk up Red Bull's ears. He's the guy who'll get a Powerade logo on his dri-fit.
Again, no disrespect to current pros at all, as they're what make us what we are now. But we need our players to be on the next level before our sport follows them.