Catching up on this thread after the weekend-
100k, 350k subs isn't that big in the grand scheme of things. Especially when you can purchase subscribers to your channel to simulate "large growth", etc, etc. I still think views per video is the better metric to gauge growth. Seems like we're stuck in the 90-150k views for the elite events, we need to get those up to 500k+ per video. I still think the PDGA should license some of the best video content from media producers, put it on their channel and use some of the membership money to promote the hell out of those videos... but not in the typical disc golf circles, promote it outside the sport, the sport has enough players at this point, especially on the am side, now we need non players, FANS to grow the sport. #growthefans
I disagree, but I understand where you're coming from. It's far easier to inflate view counts than subscribers, and it's hardest to inflate/simulate real engagement, which IMO is what you really want.
Think about it this way - is it easier to:
- Get someone to watch?
- Get someone to Like and/or Subscribe?
- Get someone to comment and interact with other fans watching the same thing?
It's a trick question, because one doesn't usually happen before the other. While you always want more of everything, I think there's enough momentum (dare I say critical mass) that the first two will keep growing. The third, however, means you need a working knowledge of the sport and the culture (aka being a fan) to engage, and that's our next mountain to climb.
I agree. Val and Nate are a bit too much like a husband and wife youtube music reviews team but they were both pretty good split up when Spring was there.
I wonder if someone say... like... a Jamie Thomas
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would be a guy who could become the host... I think he did a pretty good job on the USDGC stream last year.
Or since they've gotten back together with SB, if Terry will be brought in...
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- I would seriously consider any opportunity, though DGPT would have to come with $. I already gave them their homie hookup rate for their whole inaugural season.
I do hope Terry (in his own way) continues to evolve into our version of Feherty - he's out on the course, he's known to everybody, he has his loveable quirks, and he already has the podcast.
I think people are blowing the DGPT failures up too big. Yes they have had major issues. But this isn't hurting the long-term growth in the slightest. This is a 40 day period in a 20+ year media life.
If the DGPT can recover with or without our post production media crews in the future, everyone will come back I have no doubts about that. And if we keep growing this will be remembered very similar to the 2011 Chains movie. Basically forgotten.
I'm stoked you got hired back (and got equipment upgrades and more crew as a result), but let's be realistic about what has happened. It has been the biggest PR nightmare in the sport in the whole time I've been around, which includes the ADGT.
Don't try to minimize or sell, just tell Steve to stay out of the control room and let you correct course before the second half of the season. THEN we can look back and say "oh it was just a blip" - but the problems still have to be fixed first my dude. It was also the tiny tip of an iceberg that sunk the whole Titanic. You're the best option to get it turned around, but make no mistake about the stakes, this could kill the tour outright still. There has not been a single round that meets quality par this year from the DGPT - livestreamed, post-produced, any of it.
I believe in you guys, but I'm not giving credit or looking past the blunders until the turnaround has been proven. That's all I'm saying.
I wasn't marginalizing anything, just pointing out a fact. We are a small niche corner.
And just because I have unsubscribed to DGPT doesn't mean I'm sticking my head in the sand, there are many other ways to support the game besides watching live coverage.
Very fair points.
So, Jamie, what is your honest opinion on all of these DGPT follies this year? Do you think it is helping to get us wider exposure, growing interest in the sport and widening revenue? What is your real opinion? Or does your media role keep you from speaking your true mind?
I'm not being snarky by the way. Would your career take a turn for the worst if you went the wrong way in your opinion? I would get that. By the way, Love your podcasts and listen to them every week!
Well, my response to JVD above might steal the thunder here - but here's how I see it.
Frankly, Steve doesn't understand how to execute great media, but he believes he does. I said it on the podcast last week, but responding to me (in his interview 2 weeks ago) that, "if we had been able to stream at 1080p60, things would have been OK" proves this (because it's not correct, it actually wouldn't solve any of the problems he had, and it would potentially have created more problems). A racing stripe on a Honda Civic doesn't make it more likely to win the Indy 500.
I honestly believe the success of the DGPT at this point comes down to one simple question, "Can Steve delegate high level decisions, and will he trust the people whom he delegates to?" He has enough talented and motivated people around him, he still has enough support from the pros, and he now has to win back the fans and media members at large who are (at the moment) tired of hearing from him because he keeps shooting himself in the foot in interviews. He's gotta trust the team, and let them make him look good.
As far as our wider reputation, this is a change from how I used to think. Honestly I think you have to play to your audience. Fans are unashamed these days to be "out" as disc golfers. We should be unapologetic and fanatical about our sport, and we should make content that WE want to see, in the format that we want to see it, on the platforms that we congregate on. I couldn't care less what ESPN thinks of us if we are able to make media ourselves that makes us happy, for example.
Haha, I hope that answers the question as to my role vs. my opinion.
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The only time I really hold back information (and admittedly I do) is when I feel like putting something out there on our platform will be likely to be taken out of context and become overly damaging or unduly persuasive without evidence to back it. There's not enough independent media in the sport yet, and sometimes if there's only 1-2 perspectives out there they start to ring out like objective truth the more and more they echo. I try to be judicious in keeping opinions and facts properly separated and contextualized.
Given that my career has survived thusfar, I feel pretty secure in saying that I'll be able to go out on my terms. I didn't handle the transition to "media personality" from a pure director/producer as well as I should have. I was unprepared for a more public life on social media, I was just used to dropping my opinion anywhere I pleased without any real consequence.