No one ever proposed changing the name should take priority over anything. What are you going on about?
We are just having a discussion about dreams. At this point, your dream of seeing HBH mowed, cleaned, maintained, is just as fun to dream about as a rebrand. It's fun speculation. We all want it to get turned around. I don't think anyone in this thread is going to disagree with that hot take of yours.
However, if indeed the huge amount sweat/blood/tears actually does come to fruition, the people who did it will probably feel they've earned the right to put a new name on this NEW thing that they have built. Maybe i'm just thinking bigger scale. I hope MM plans to do more than just mow and pick up the trash. Because at the end of the day, it takes a lot of people to operate something as big as HBH at it's full potential. And at that scale, it would have become something HBH has never been.
I do think keeping "Highbridge" in the name is smart though, as I mentioned. But I think it comes down to how bold you are and what you can accomplish. I don't care what HBH has been in the past. I care about what it can be in the future. And that's the fun part