- Joined
- Oct 14, 2008
- Messages
- 4,783
For all of you that are saying that Discraft can't possibly make back their payout to Paul, because you're not going to buy any more discs.
I think you're missing the point.
It's not about us, the DGCR faithful, the DG insiders, the DG faithful, the DG illuminati, as it were.
It not about us.
When Paul is on Jomez Pro, or CCDG, or TeeTime, or TheDiscGolfGuy, or SpinTV or any other DG video of the latest tourney lead or chase card, they'll say something like "Man Paul threw that (whatever disc) like a dream."
That is priceless.
And then they'll say it again, and again, and again on the next video.
And they'll see that Discraft logo on Paul's shirt and hat and bag and umbrella and mini, etc.
All of a sudden the thing starts to sell and sell and sell.
Think of all the FREE advertising.
It's all about name recognition and name presence and repeatability and recognizability.
Visuals, sound bites.
By the end of the year, Discraft will be selling a lot more discs.
Just because of Paul??
Yes and no.
Yes, because Paul is out there getting the Discraft name and the disc name repeated over and over and over...and seen over and over and over.
No, because a lot of them will be buying Discraft discs because they heard about them from a friend who tried one because he heard it was a great disc.
This strategy has worked for years in other industries.
Why do you think Tide detergent or Lowe's or HomeDepot sponsors NASCAR? Visuals!!
I'll be surprised/shocked if Paul doesn't use this to establish his own line of discs or DG products (like DGA with Discraft, or Discmania, Millenium, HyzerBomb with Innova).
To summarize, this is an advertising bonanza for Discraft.
Whatever it costs, I think it will be well worth the price...for both of them.
Just one man's opinion...
I think you're missing the point.
It's not about us, the DGCR faithful, the DG insiders, the DG faithful, the DG illuminati, as it were.
It not about us.
When Paul is on Jomez Pro, or CCDG, or TeeTime, or TheDiscGolfGuy, or SpinTV or any other DG video of the latest tourney lead or chase card, they'll say something like "Man Paul threw that (whatever disc) like a dream."
That is priceless.
And then they'll say it again, and again, and again on the next video.
And they'll see that Discraft logo on Paul's shirt and hat and bag and umbrella and mini, etc.
All of a sudden the thing starts to sell and sell and sell.
Think of all the FREE advertising.
It's all about name recognition and name presence and repeatability and recognizability.
Visuals, sound bites.
By the end of the year, Discraft will be selling a lot more discs.
Just because of Paul??
Yes and no.
Yes, because Paul is out there getting the Discraft name and the disc name repeated over and over and over...and seen over and over and over.
No, because a lot of them will be buying Discraft discs because they heard about them from a friend who tried one because he heard it was a great disc.
This strategy has worked for years in other industries.
Why do you think Tide detergent or Lowe's or HomeDepot sponsors NASCAR? Visuals!!
I'll be surprised/shocked if Paul doesn't use this to establish his own line of discs or DG products (like DGA with Discraft, or Discmania, Millenium, HyzerBomb with Innova).
To summarize, this is an advertising bonanza for Discraft.
Whatever it costs, I think it will be well worth the price...for both of them.
Just one man's opinion...
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