lyleoross
* Ace Member *
Jussi is turning into his an worst enemy. He's clearly a smart guy, but he's blowing this. Yes, he gets more hits over time. Right now his events, all top level events, are carrying his WT. Compare that to Steve Dodges PT. He's carrying B tiers and getting at least as much or more attention.
Part of that is that Steve understands marketing better. That includes understanding that the live broadcasts drive a whole world of conversation that isn't one hit. It builds a dynamic environment during the event that spreads out after the event.
One benefit for Steve is that it keeps his audience engaged through his ads. I know everyone of Steve's advertisers. Beyond knowing that Jussi has a link to Innova and Discmania, meh. Yeah, hes getting his million hits and thats good for the sport, it isnt doing chit for DGWT, innova or his other sponsors. At this point It isn't doing much for the events either.
This comment brought to you by a B their, the Jonesb. Open sponsored by Spartan, the riding mower of disc golf. (I'll never forgive you Steve...)
Part of that is that Steve understands marketing better. That includes understanding that the live broadcasts drive a whole world of conversation that isn't one hit. It builds a dynamic environment during the event that spreads out after the event.
One benefit for Steve is that it keeps his audience engaged through his ads. I know everyone of Steve's advertisers. Beyond knowing that Jussi has a link to Innova and Discmania, meh. Yeah, hes getting his million hits and thats good for the sport, it isnt doing chit for DGWT, innova or his other sponsors. At this point It isn't doing much for the events either.
This comment brought to you by a B their, the Jonesb. Open sponsored by Spartan, the riding mower of disc golf. (I'll never forgive you Steve...)