Perhaps currently while the demographic reach is not that vast so they (disc golf related advertisers) want to exploit every possible end user interaction and get more bang for their buck, but in the future when the video views are there, you should be able to focus more on just selling ads at higher amounts without the need to drill down so much on the social pipeline. After all when the end user comes to your (the video producer's) facebook, instagram, etc, networks, etc, that's where YOU want to engage the user for your financial benefit the most by selling merch, advertising your videos, etc, etc.
No, this just isn't the case. This is and example of a traditional ad buy, and most companies aren't interested unless the price is rock bottom. It's just not an effective ROI anymore, especially on YouTube.
I don't get what you're saying about "drill down the social pipeline" - there is no deep diving going on. It's about partnering with influencers in the space to bring an authentic touch to the message, or it's about companies paying to add value to my audience in lieu of a traditional 30sec spot saying "Hey buy this"
Perhaps the major disc golf content providers should get together with some of the bigger disc golf companies and try to get some funding to advertise your content to people (with sports interest) outside of disc golf. This would be a long term campaign, and a tax write off for everyone involved..lol.. but a way to promote the sport outside of our inner circle.
This was literally what the DGWT model is/was though, and it sounds really good but there's just not the infrastructure to support mining for outside sponsors. There's too few people and too little cash to go around. It takes months or years to land those kind of deals.
I appreciate your perspective, obviously you have experience in the industry. However, honestly (not trying to be rude) it's just an old school method that hasn't been effective in the social media content monetization space in the last few years.
The jomez stuff especially is pretty much ready for prime time and should be accepted as "legit sport's entertainment" viewing by anyone who enjoys sports.
The new catch cam guy Chris needs some work, nice dude but inexperienced. He hasn't quite figured out how to predict the disc flight and use the zoom rocker smoothly. That just comes with time, there's no substitute for that experience.
The commentary also isn't ready for "prime time" - it's more like Nate and Jerm's podcast - they talk in past tense, describe and explain what has happened instead of building the suspense and being 'in the moment', etc.
It's a YouTube based style meant for the inner circle, and IMO taking it out of that element will kill it.