Until the newer generation starting with an inshape Tiger and now players like Rory golf was ridiculed for its Cigar smoking overweight players. Mickleson man boobs, John Lehman rolly poleyness. You want to be considered an athletic sport, you have to act a certain way. The rules committee is a good step towards building our image and brand.
Many of the same people ( pro's) who write pages and pages about growing the sport through sponsorship, forcing Am's pro, rules changes, won't even do the work to clean up their appearance a little and turn their back to the drugs, alcohol, rules violations, and shenanigans.
Similarly, the Pro's who complain about not playing on golf course'esque courses or maintenance issues but then don't do the work to build and maintain them and then participate in tournaments where the local club has to pay out over 100% of the take to attract them...leaving little for said course improvements. I'd prefer to play a tournament Am, win a trophy (maybe) and leave the money with the local club for DG expansion.
When any of the 2 groups of people/pros rant about rules or how DG will grow, I give little attention to it, because they aren't doing their part when they can. Sneaking off to smoke between rounds or run down courses on facebook does nothing for the game.