It already
is the "accepted normal outcome."
Most states (including Arkansas, where the tournament under discussion occurred), have established either a statutory or a common law "right of publicity,"
aka"
personality right,"
i.e., the right to control commercial use of one's image, likeness, or other unequivocal aspects of one's identity, which affirmatively restrict what a photographer/videographer/third party can do with a person's name, image, or likeness without the person's explicit permission.
Until recently, it hasn't been worth asserting those rights because the commercial value of those rights has been minimal, but the increasing "professionalization" of "the sport" (players as "brands") and the potential monetization of video footage (producers "getting paid") is changing the calculus, so the issue is likely to become more prominent, and more common, going forward.