Jomez went out and got a sponsor for its DGPT coverage independent of the DGPT itself, which meant that their coverage was saturated with ads and graphics for that sponsor...to the detriment of the event sponsors. Just look at Jomez's videos of any of the DGPT events early in the year last year and tell me how happy the title sponsors of the events (and the DGPT as their representative) should be with how those videos came out. Lead card Memorial presented by Discraft coverage...brought to you by Innova. Lead card WACO presented by Dynamic Discs coverage....brought to you by Innova. Lead card Jonesboro presented by Prodiscus coverage...brought to you by Innova. Lead card Discraft Great Lakes Open coverage....brought to you by Innova.
This eventually came to a head at Ledgestone (a headline Discraft event, obviously) where Jomez nearly wasn't allowed to cover it. The compromise was their coverage that weekend was entirely sponsored by Discraft instead of Innova. Pretty sure that Steve decided to bring the lead card post-produced stuff in house, at least in part, in order to protect from something like that happening again.
This I feel must have been the major catalyst for the change.
But, some questions I have (possibly only answerable by DGPT, Jomez etc themselves) are:
Why weren't the sponsorship rights tied into the media rights/permissions from the start? Was this inexperience on behalf of both the DGPT and the media teams, as they are all relatively young enterprises, and the value of the media rights has only just grown to be significant? My understanding is that the media teams have always had to seek and receive permission to film at DGPT events. So if that permission did not come tied in with stipulations as to media sponsors etc then some of the culpability lies with the DGPT for not protecting their event sponsors. It doesn't necessarily absolve Jomez or CCDG from a moral obligation, but it is reasonable for the media teams to try and seek extra income sources, and see my point below about potential sponsors.
My guess is that it has only been the past couple/few years that the online viewership for disc golf has grown big enough to be of interest/value to the major sponsors like discraft and innova. And they have only just realised they could demand that advertising in the media be part of their overall sponsorship deal.
And I'd love to know at what point did the DGPT start to engage Jomez over this issue. Had the DGPT already given permission to film at future events? Had Jomez already contracted with their sponsors? There are a lot of potential other factors in determining who if anybody should carry responsibility.
Another issue is that the disc golf world currently has a very small and not diverse pool of potential sponsors/advertisers. It's pretty much; disc manufacturers and large disc golf retailers, and a few accessory manufacturers. Most of these companies are in competition with each other. A sport with a large viewership like american football will have a huge pool of potential sponsors/advertisers. So if lets say SuperBowl 2019 has Ford motor company as its main event sponsor, I would imagine they could still easily sell the media rights with a prohibition against any other car manufacturer being allowed to advertise on air, as there are still many many more willing advertisers. Not so in disc golf (yet).
Oh, and one more thought that just popped into my head: does Innova carry any responsibility for 'hijacking' the coverage of a discraft event by sponsoring Jomez? Am I right in thinking the disc manufacturers are the source of most of the money in disc golf?
Anyway, if anyone has further detail/insight/insider info I'd love to hear it.