Is DD/trilogy going for a way different marketing/sponsorship approach? Without Ricky they will be lucky to have anyone on lead card video coverage. The only big name rumored to them is jones.
straight up
even prodigy has better odds
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Is DD/trilogy going for a way different marketing/sponsorship approach? Without Ricky they will be lucky to have anyone on lead card video coverage. The only big name rumored to them is jones.
Is DD/trilogy going for a way different marketing/sponsorship approach? Without Ricky they will be lucky to have anyone on lead card video coverage. The only big name rumored to them is jones.
Is DD/trilogy going for a way different marketing/sponsorship approach? Without Ricky they will be lucky to have anyone on lead card video coverage. The only big name rumored to them is jones.
I thought the rumors around Jones was Innova and Discraft, I don't recall a DD rumor.
Is this just a difference in strategy? DD/Westside/Lat believing their marketing/social media presence can move more plastic than putting money behind a bunch of non top 10 pros?
Seems like between the 3 companies there's always a new mold or a mold available in a new plastic, which plays perfect into the mindset of your average 900 rated am on the constant hunt for the laser straight 450 foot golf line disc that can also handle the n00b forehand flex shot.
straight up
even prodigy has better odds
This ^
They built their following based on their social media presence alone. I'm convinced most people who work or are sponsored by DD have minimum expectation for social media interaction per day (maybe per month) - posts, youtube videos etc. They have built a team of "nice" personality players who make the occasional lead card, but really have a following from their social media or tournament antics.
As stated above - they also mastered the art of disc/product releases and you get a flood of information posted for each release. It still baffles me how many of their fans will pay above stock price because one of their pro's are selling it - not to mention their auction page for "hard to finds" from the factory. Whatever works I guess?
The real question is, where is Cool Daddy Slick Breeze going? Obviously I don't think he is going anywhere, but he may sell more discs than just about anyone in disc golf other than McBeth, Wysocki, and Sexton. I could be wrong, but it seems Trilogy began to take off when he took over the social media at DD.
I think social media marketing is one of the most effective but equally most difficult ways to sell product. And for companies the size of disc golf manufactures, social media is the way to go because it reaches their niche audience. I am not saying anything at all profound here. Imagine how a brand like Legacy would do if they had marketing like Cool Daddy does.
If that's going to be there strategy going forward they are missing a key piece, having someone constantly doing commentary on vids. That may evolve into aj, but even so it's hard to work in promoting trilogy discs if none of the team are on the videos.
I think they may want to shuffle Robert McCall into that role. He has done a few tournaments and I have enjoyed his commentary. Also, Paige Pierce does her fair share of commentary. I have heard Zoe and AJ do some commentary as well. To say they are missing a key piece is not quite accurate.
Social Media marketing is essential for growth. Even a semi-corny dude with a lisp is better than nothing. . .respect to CDSB, of course, just sayin
If they don't get people on lead card then Robert or AJ can't really mention trilogy discs as a natural part of the commentary.
Yeah, he is not great on the mic, but it is more his approach and the way he has brought in others to make up for what he lacks. He seems to be a great manager of ideas and resources. This to me is more valuable than doing great video commentary.
If they don't get people on lead card then Robert or AJ can't really mention trilogy discs as a natural part of the commentary.
I don't know if Nate and Jeremy really don't know what the trilogy guys are throwing or someone is telling them not to talk about it.
It blows my mind that the disc companies don't (either themselves or make the players do it) provide a list of all the discs in a sponsored player's bag to the video makers. "Hey I see player x is going to be on the featured card, here is an updated list of what they are throwing with colors." Helps everyone.Jerm will at times mention what others are throwing. Usally this is followed by the cold silence if Nate.
I am betting they are told not to comment on others discs.
Also why I had rather watch CCDG than Jomez.
Nate has great comments on the course, but no color on the players.
Okay, I'll admit I always thought you were just off your rocker, but apparently you are just an epic troll? :thmbup:
No I am not, ...
Jerm will at times mention what others are throwing. Usally this is followed by the cold silence if Nate.
I am betting they are told not to comment on others discs.
Also why I had rather watch CCDG than Jomez.
Nate has great comments on the course, but no color on the players.