It doesn't shock or sadden me; I'm just curious about the timing.
Certainly they put a lot of effort and resources into trying to do something big. We can doubt their wisdom, doubt their methods, doubt whether the goal of making disc golf a spectator sport is achievable. But it's more than I've ever done or tried to do, and I'm reminded of a Teddy Roosevelt quote:
It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.
Perhaps we'll learn from their mistakes, and the example they provide---either to do it differently next time, or to remember that disc golf is primarily a participation sport, not a spectator sport.
