Let's travel together to an Innova board room meeting shall we:
(Innova executive #1)"Ok, we need to find a way to milk more money out of beginning players who will buy anything we put out there, so what should we do?"
(Innova executive #2)"Well we have been just putting the same thing out there over and over again and just putting a different name on it and saying something is different about it, why don't we just keep doing that?"
(Innova executive #1)"You're right why change what works?" Just make sure the quality control continues to be horrible so that they will keep buying them hoping to find another that is like the "first run" ok?"
(Innova executive #2)"Not a problem, when someone calls and asks why their stingray is more stable than a whippet I always just say we can't control the temperature in the warehouse, ha ha, and they believe it! They actually believe that we just can't air condition the warehouse!"
(Innova executive #1)"Please, please stop, you kill me with that one every time! So how does the new Rolls Royce drive?......"