You have to remember that Gateway is an older company. For a while they were out in front of the big winged driver wars. When the Edge protos were out with that big wing, the Innova-heads wailed like the sky was falling. It was quite a few years before Innova caught up to Gateway in terms of the big winged drivers. The problem for Gateway was that all their big winged drivers were meathooks like the Speed Demon and Spirit. So they had a disc to compete with the Monster or Max, but nothing to compete with a Wraith. When they accidentally made some flippy Illusions, those things were coveted. If they could have consistently re-created the baby blue Illusions, they would have been on to something. They couldn't. The Inferno was another discs that possibly could have fit that need, but when Gateway and Quest split they lost the Inferno. So now here we are five or so years later, and Gateway is falling farther and farther behind. They misfired last year with the Ninja. So people are skeptical because over those years there has been a lot of bluster from Gateway that they were working on a new driver, but it's never turned out to be the disc people were looking for. The Apache was a nice driver if you were looking for something to compete with the SL, but not if you were looking for an answer to the Destroyer.
As far as the market goes, this is a disc Gateway needs to be successful get back in the driver race. Whether they need to be in the driver race given the success they have had with their putters is a valid question, though. They seem to be doing fine without a warp-speed driver.